A fashion photographer. Who is he?
This article is about fashion photographers
Fashion photographer turns any picture into a work of art
Nowadays, the most valued aspect in any work is a creative approach. In the art of photography today, the most sought-after, highly paid and vibrant specialty is professional fashion-photography. In a narrow sense it is photos of various fashion shows, collections of clothing or jewelry famous fashion houses, and in a wider sense - it is about the genre of glamor. Fashion-photography is the epitome of modern fashion trends, reflecting the present era.
Only a professional possessing an unusually high level of creative imagination, which in itself is an extraordinary personality, capable of generating the most unusual, interesting, creative ideas can become a good fashion photographer. At the beginning of the last century the basis for all future fashion-photography was laid by such well-known masters as S. Beaton, Horst and E. Steichen. The image of an ideal glossy magazine was founded in the 1920s. Then, a trend of interesting photos of this variety began to appear, gradually displacing the fully graphical images that were present at that time in the printed press. A great influence on the formation of this trend in photography was made by the art avant-garde.
A new round of development the fashion photography was able to get after the war. At present, this line of photographic art is not only extravagant, unusual and creative, but even scandalous. In these pictures we see fixed style, atmosphere and overall mood of our times. Photographers of this trend do not hesitate to put into their work the most unusual, bold, innovative ideas that sometimes contravene the public opinion.
According to the very famous fashion-photographer, Claudia Goetzelmann, the value of fashion-photographs lie in the imagination of their creator. Therefore, to work in this direction without creativity is simply impossible